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Google considers a number of factors alongside citation directories when deciding whether to display your business listing to someone who has searched for the products or services you offer. One of the things they take into account is the proximity of your business to the location of the search. dor2dor.co.uk Consumers are willing to trust businesses they have some kind of stake in — companies that sincerely believe their customers matter. And one of the best ways to demonstrate that your organization fits that bill is to ask for and act on customer feedback